So, there’s this. An ad about how people wipe their arses in which you are asked to submit a vote to a cuddly advertising icon stating how you, the viewer, prefer to wipe your own arse. My initial reaction to this was the same combination of shock and despair that you are probably feeling now if it’s the first time you have seen it - this excellent take down in The Vice about sums most of that up. But, for me, this ad was also revelatory. I hadn’t the slightest conception that anyone would ever do anything other than fold. If an Englishman’s home is his castle, his toilet is the Keep, where none shall surely pass except in the very gravest of circumstances. Our reservedness ensures that we keep life’s great pleasures such as having a lovely poo tightly locked away from any conversation. For the most part, that’s probably for the best but it has meant that I have spent my 31 years and some months entirely in the dark about “scrunching”. Scrunchies are 90s female hair accessories, not bum-wiping material.
I am a scruffy man. I do not iron my clothes, my house is fairly untidy – but I cannot imagine for a moment wiping my arse with a randomly scrunched up ball of toilet paper. The uneven surface, the variable thickness and the lack of a uniform size and shape seem to carry with them all kinds of risks that I prefer not to even countenance, let alone bring into play.
In the uncomfortable afterglow of this revelatory experience I thought I would open The Keep to my colleagues and explore further (I don’t mean I actually invited them into my bog, I just decided to discuss it with them.) The findings were really quite interesting (and of course entirely unscientific.) There does not seem to be a gender bias – at first it seemed girls were (unexpectedly? I don’t know) more likely to scrunch, but the more we asked it seemed to be about 50/50. More of my male colleagues were folders, but not to a degree sufficient to deduce a genuine skew given the sample size involved. Personality and outward physical appearance also seemed to be poor indicators. You might expect the scruffy buggers such as I (there are plenty of us in the Global team, we don’t get let out in public much so we can let ourselves go) to over-index on scrunching but they were as likely to be neat, tidy folders in the privacy of the smallest room in the house as anyone. Those with pristine, matching houses who iron their bed linen could very well be untidy (disgusting and risky in my view) scrunchers. There were some mad bastards who would do either, apparently willy-nilly with no clear criteria as to when they would change tack.
I was greatly relieved to discover that my wonderful girlfriend is also a folder, hopefully guaranteeing that our future children will also fold. But is there any guarantee? There seems to be no gender or personality pattern to all this. Who’s to say whether there’s anything genetic? But I can only hope that the combination of nature and nurture will see my unborn children right.
So, on reflection, maybe Kimberley Clark are on to something here. Maybe they will breakthrough our reticence to talk about wiping turd from our anuses and get us all debating the relative merits of the two leading approaches. Maybe people will vote in their droves. Maybe folders will ally with folders and seek to bring down the despicable practice of scrunching? Maybe all these years of toilet roll being a dull, low-interest category are over. I think there is more to talk about – optimum number of sheets, softness, quilted versus smooth, that tracing paper stuff from primary school. LET’S ALL ENGAGE AT INTERACT ON THE SUBJECT OF BOG ROLL.
Or, you know, maybe not.